The Project: The Tom Ford mobile website needed a new navigation system, as well as a more straightforward method for filtering product category / listing pages.

I developed wireframes for UX updates to the mobile and tablet experience of TomFord.com.

Mobile navigation before and after:

BEFORE
AFTER

 

Product listing filtering before and after:

BEFORE
AFTER

 

The wireframes and process…

TF_tablet_nav
Recommended updates to tablet navigation.

 

TF_mobile_nav

 

TF_filters1 TF_filters2

Recommended updates to mobile filtering process, as per Demandware restrictions.

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