The Project: J Brand Jeans was redesigning their site with goals of increasing brand awareness, traffic, and conversions for men’s styles, decreasing cart abandonment, and surfacing new styles within the RTW collection to inspire cross-sell to brand loyalists who typically always bought the same style of jeans.

This prototype was built from the agency’s design comps as a means of conducting in-person, led focus group testing prior to launching the redesigned site.

Agency: Wednesday

Software: Axure

View the clickable prototype (warning: files are large and a little processor-intensive) created for 3rd-party user testing of a redesigned retail website for luxury denim shoppers.

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