Ride the Rainbow was an online game that was part of a larger integrated campaign on the Nickelodeon platform, featuring on-pack codes to unlock game elements, a TV sponsorship package, and banner ads to drive traffic to the game. In addition to the snowboarding-themed game, the website also featured a tool allowing kids to design their own desktop wallpapers featuring avatars from the game and Skittles elements.
It was the most popular adver-game ever released on Nick.com when it debuted, and kids who had bookmarked access to the page on which the game lived continued to play it for over a year after the campaign ended.

Skittles, Ride the Rainbow Game
Skittles, Ride the Rainbow Design Wallpaper

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