Project DescriptionFor the release of Michael Kors' fragrance collection, Gold, the brand sought to produce an MWeb app that would allow consumers to upload their personal photos and create a highly stylized video set to music combining "sticker" graphic elements, quotes from Michael Kors, and music.
The finished videos could be submitted to the brand gallery, where they could be shared and voted on by other members.
THE PROCESS: The basic idea for the mobile app had been presented to the client during a pitch. Using the idea from the creative team and the aesthetic they had created, I refined the user flow with input from the technical director to create a prototype demonstrating how the app would actually function.
View the InVision Prototype
Software used: Adobe Photoshop, InVision