Project DescriptionThe Tom Ford mobile website needed a new navigation system, as well as a more straightforward method for filtering product category / listing pages.
The Tom Ford team provided me with analytics on visits to shopping pages. Based on that, I developed wireframes for UX updates to the mobile and tablet experience of TomFord.com.
One of the challenges of this project was updating the UX on the listing page filters given the restrictive functionality of Demandware.
FILTERS (with Demandware restrictions accommodated