Project Description

The Tom Ford mobile website needed a new navigation system, as well as a more straightforward method for filtering product category / listing pages.

The Process
The Tom Ford team provided me with analytics on visits to shopping pages. Based on that, I developed wireframes for UX updates to the mobile and tablet experience of TomFord.com.
One of the challenges of this project was updating the UX on the listing page filters given the restrictive functionality of Demandware.

Mobile navigation before and after:
BEFORE AFTER
 


Product listing filtering before and after:
BEFORE AFTER
 


WIREFRAMES
TABLET
TF_tablet_nav

MOBILE
TF_mobile_nav

FILTERS (with Demandware restrictions accommodated
TF_filters1 TF_filters2

Project Details

Skills Needed:

UX design
Navigation

Client:

Tom Ford