Project Description

J Brand Jeans was redesigning their site with goals of increasing brand awareness, traffic, and conversions for men's styles, decreasing cart abandonment, and surfacing new styles within the RTW collection to inspire cross-sell to brand loyalists who typically always bought the same style of jeans.

This prototype was built from the agency's design comps as a means of conducting in-person, led focus group testing prior to launching the redesigned site.

The Process
I created a new sitemap for the e-commerce website, focusing on ways in which navigation, cross-sell features and predictive search functionality on the site could better accomplish the clients' sales goals. With the client's approval of the new sitemap, I produced desktop wireframes for the new page templates. New UI was designed based on the wireframes and sitemap.

With input from the client stakeholders, I drafted several task-oriented userpaths for a focus group leader to present to participants during video-taped, live testing sessions. Using nearly final art direction comps, I built an Axure prototype for testing purposes so that usability could be measured based on our subjects' completion rate of their tasks.

Software: Axure

View the clickable prototype (opens new window)
The files are large and processor-intensive due to the javascript exported by Axure.

Click on thumbnails to open full-size (in new window)
Double-Photo Shop The Look w/Hot Spots

Double-Photo Shop The Look w/Hot Spots
Shop the Look - Add to Bag Modal open
Shop the Look - Add to Bag Modal open

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Project Details

Skills Needed:

UX design