The Project: The website for the hospital’s world-class surgery department was extremely out of date, and violated Keck branding guidelines. Project Goals: Separate content for patient and academic audiences Create new navigation system for patients Integrate patient standard UX elements Migrate to WordPress (responsive) Design new templates to accommodate high-traffic pages The Process: 1) Analyze traffic on existing site 2) Audit existing content 3) Create new sitemaps 4) Gather stakeholder
As a Senior Producer at Kaplan Thaler (Publicis), I oversaw digital production on the Wendy’s Old-Fashioned Hamburgers account. The Wendy’s client had been working with a partner agency on their CRM program, and I identified a need to apply UX/UI improvements to improve click-through rates. BEFORE (Desktop) CHALLENGES: – Content above ‘the fold’ on desktop screen resolutions was not actionable or clickable. The user had to scroll to see the
The Surgery department at Keck Medicine of USC had maintained its own distinct website, combining clinical and academic information, for over twenty years. The site had been built in HTML, and was not editable in a content management system. The old site was also not mobile responsive, which was preventing the department from digital marketing tactics like SEM. The department made the decision to invest in building a new website
Through reviewing website analytics and data collected from its call center operators, Keck Medicine of USC determined that it should translate key service line content into most commonly requested foreign languages. The goal was to provide enough information about priority service lines (Orthopaedic Surgery, Urology, Neurology, and Cancer) to drive new appointments. Also, newly translated landing pages would serve as destinations for future display and SEM ad campaigns. The Process
J Brand Jeans was redesigning their site with goals of increasing brand awareness, traffic, and conversions for men’s styles, decreasing cart abandonment, and surfacing new styles within the RTW collection to inspire cross-sell to brand loyalists who typically always bought the same style of jeans. This prototype was built from the agency’s design comps as a means of conducting in-person, led focus group testing prior to launching the redesigned site.
For the release of Aerin’s Mediterranean Honeysuckle fragrance, inspired by summer and adventure, the brand sought to create an MWeb photo-sharing app through which consumers could share their favorite vacation photo memories, edited together by the app into a fun video set to music, “My Perfect Escape.” As lead UX designer, I produced a full set of wireframes and annotations to guide the UI designers and client on possible functionality.
For the release of Michael Kors’ fragrance collection, Gold, the brand sought to produce an MWeb app that would allow consumers to upload their personal photos and create a highly stylized video set to music combining “sticker” graphic elements, quotes from Michael Kors, and music. The finished videos could be submitted to the brand gallery, where they could be shared and voted on by other members. THE PROCESS: The basic
Max.com, a nutritional supplement network marketing company, sought to completely redesign its consumer website and make it fully responsive. The main challenge with this project is that consumers cannot purchase products directly from the website, they instead must purchase through a licensed sales representative. For Phase I of the project, the client was focused on UX/UI upgrades. Phase II was intended to include functionality allowing consumers to more easily find
Spring Studios wanted to create a destination website with an online reservation system for booking meeting space. The site was intended to showcase the new Spring Place private membership club, introduce upcoming locations of Spring Place, and serve a resource to club members. The Process: The client had already defined that the site experience needed to include: — An acquisition section to attract new members. —An online application form with
The Tom Ford mobile website needed a new navigation system, as well as a more straightforward method for filtering product category / listing pages. The Process The Tom Ford team provided me with analytics on visits to shopping pages. Based on that, I developed wireframes for UX updates to the mobile and tablet experience of TomFord.com. One of the challenges of this project was updating the UX on the listing