The Project: Developing a site experience and platform for digital lifestyle content for the cosmetics and skincare line launch of one of the world’s biggest fashion icons: Victoria Beckham. Project Goals: Develop a scalable site experience for a product line releasing new inventory over time Drive CRM acquisition to build an audience for inventory expansion Drive conversions of multiple SKU’s per check-out Launch a visual experience that is unique to
The Project: The website for the hospital’s world-class surgery department was extremely out of date, and violated Keck branding guidelines. Project Goals: Separate content for patient and academic audiences Create new navigation system for patients Integrate patient standard UX elements Migrate to WordPress (responsive) Design new templates to accommodate high-traffic pages The Process: 1) Analyze traffic on existing site 2) Audit existing content 3) Create new sitemaps 4) Gather stakeholder
For the release of Aerin’s Mediterranean Honeysuckle fragrance, inspired by summer and adventure, the brand sought to create an MWeb photo-sharing app through which consumers could share their favorite vacation photo memories, edited together by the app into a fun video set to music, “My Perfect Escape.” As lead UX designer, I produced a full set of wireframes and annotations to guide the UI designers and client on possible functionality.
Max.com, a nutritional supplement network marketing company, sought to completely redesign its consumer website and make it fully responsive. The main challenge with this project is that consumers cannot purchase products directly from the website, they instead must purchase through a licensed sales representative. For Phase I of the project, the client was focused on UX/UI upgrades. Phase II was intended to include functionality allowing consumers to more easily find
Spring Studios wanted to create a destination website with an online reservation system for booking meeting space. The site was intended to showcase the new Spring Place private membership club, introduce upcoming locations of Spring Place, and serve a resource to club members. The Process: The client had already defined that the site experience needed to include: — An acquisition section to attract new members. —An online application form with
As a Senior Producer at Kaplan Thaler (Publicis), I oversaw digital production on the Wendy’s Old-Fashioned Hamburgers account. The Wendy’s client had been working with a partner agency on their CRM program, and I identified a need to apply UX/UI improvements to improve click-through rates. BEFORE (Desktop) CHALLENGES: – Content above ‘the fold’ on desktop screen resolutions was not actionable or clickable. The user had to scroll to see the