J Brand Jeans was redesigning their site with goals of increasing brand awareness, traffic, and conversions for men’s styles, decreasing cart abandonment, and surfacing new styles within the RTW collection to inspire cross-sell to brand loyalists who typically always bought the same style of jeans. This prototype was built from the agency’s design comps as a means of conducting in-person, led focus group testing prior to launching the redesigned site.
For the release of Michael Kors’ fragrance collection, Gold, the brand sought to produce an MWeb app that would allow consumers to upload their personal photos and create a highly stylized video set to music combining “sticker” graphic elements, quotes from Michael Kors, and music. The finished videos could be submitted to the brand gallery, where they could be shared and voted on by other members. THE PROCESS: The basic