Tarot Card Cross-Channel Game

The Project: Creating an online game that involved real-world engagement via the USPS and participation at bookstores to drive awareness and sales of Simon & Schuster’s release of “Light as a Feather,” a YA paranormal novel by Zoe Aarsen, to coincide with the book’s release date and the air date of Season 1 of Hulu’s streaming show inspired by the book. The Premise: Readers could enter for a chance to