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The Pringles Chipmaster game was¬†produced as part of an integrated marketing campaign on for Pringles as part of a Jimmy Neutron/Fairly Odd Parents cross-over tentpole episode. Developing a compelling, on-brand concept for the game was a challenge because at the time, Nickelodeon was initiating new policies regarding the presentation of snack foods to young audiences. Branded animated characters can never be depicted actually consuming advertisers’ products. Working with agency Zemoga, we proposed gaming strategies that involved countdowns and memory-based points accrual rather than a game that involved the avatar consuming chips.
The game was very successful in terms of visits, return traffic, time spent playing the game as well as levels achieved (which indicated high engagement), and downloads of branded assets also available through the microsite.
Pringles Chipmaster Level 2
Pringles Level 1
Pringles Level 2
Pringles Intro

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