Editorial SAAS wireframes

The Project:  A casting agency was creating a new SAAS subscription model intended for use by magazines, advertising agencies, modeling agencies and photography studios to collaborate on photography and video shoots.  Art direction was produced by an agency called Maui. View the partial XD Prototype

Rock Your Gold App

The Project: For the release of Michael Kors’ fragrance collection, Gold, the brand sought to produce an MWeb app that would allow consumers to upload their personal photos and create a highly stylized video set to music combining “sticker” graphic elements, quotes from Michael Kors, and music. The finished videos could be submitted to the brand gallery. View the InVision Prototype Agency: Spring Studios Client: Michael Kors Software used: Adobe Photoshop, InVision

TomFord.com UX Updates

The Project: The Tom Ford mobile website needed a new navigation system, as well as a more straightforward method for filtering product category / listing pages. I developed wireframes for UX updates to the mobile and tablet experience of TomFord.com. Mobile navigation before and after: BEFORE AFTER   Product listing filtering before and after: BEFORE AFTER   The wireframes and process… Recommended updates to tablet navigation.     Recommended updates

Perfect Escape App

The Project:  For the release of Aerin’s Mediterranean Honeysuckle fragrance, inspired by summer and adventure, the brand sought to create an MWeb photo-sharing app through which consumers could share their favorite vacation photo memories, edited together by the app into a fun video set to music, “My Perfect Escape.” As lead UX designer, I produced a full set of wireframes and annotations to guide the UI designers and client on possible

Private Sale Website Wireframes

The Project: A luxury department store known for debuting new fashion designers sought to create a limited-time, exclusive private sale experience for VIP shoppers in which they would release new collections by new and favorite brands. For this, they wanted to create an advance sign-up for invited shoppers to receive updates about when the sale would begin, a count-down experience to the start and end of the sale, and the

Axure Prototype – E-Commerce Site

The Project: J Brand Jeans was redesigning their site with goals of increasing brand awareness, traffic, and conversions for men’s styles, decreasing cart abandonment, and surfacing new styles within the RTW collection to inspire cross-sell to brand loyalists who typically always bought the same style of jeans. This prototype was built from the agency’s design comps as a means of conducting in-person, led focus group testing prior to launching the