Skittles Ride the Rainbow

Ride the Rainbow was an online game that was part of a larger integrated campaign on the Nickelodeon platform, featuring on-pack codes to unlock game elements, a TV sponsorship package, and banner ads to drive traffic to the game. In addition to the snowboarding-themed game, the website also featured a tool allowing kids to design their own desktop wallpapers featuring avatars from the game and Skittles elements. It was the

User Personas – E-commerce

For Tacori fine jewelers, I created a matrix of user personas in the engagement segment to define content and shopping needs of those audiences during the browsing/purchasing experience, and also to outline cross-sell and up-sell opportunities once establishing brand loyalty.