I created a display campaign within Google Display and Video 360 to managed MCM Worldwide’s banner units for their Spring 2016 festival season collection.
I created Facebook ads targeting global shopping audiences to promote the Tobias collection, a collaboration between artist Tobias Rehberger and MCM Worldwide which debuted at Art Basel in Hong Kong. Influencers Hailey Baldwin and Nicky Hilton participated in promoting the collection and the event. The paid Facebook/Instagram campaign included a boosted video featuring the Tobias Monogram Creator, available on the MCM Worldwide website.
I planned and managed a small holiday YouTube TrueView In-Stream campaign for MCM Worldwide, the brand’s first video campaign on the platform. Using videos produced by Cake and the brand team which featured a remix by DJ Ghost Cop, I created companion ads and optimized our overall budget to get the maximum number of views for the top-performing video for an average spend of $0.10 per view.
I created and managed holiday ads for Facebook based on retargeting audience lists and affinity lists to drive traffic to the brand’s luxury holiday gift guide and increase conversions. The art direction for the campaign correlated to imagery used in a holiday sponsorship with The Cut/NY Magazine. A secondary set of carousel ads featuring gift products was created to promote items under $600.
Created ads, wrote copy, targeted audience and optimized performance based on engagement, clicks, or resulting transactions on Facebook and Instagram ads for MCM Worldwide’s Mother’s Day campaign. Achieved CTR’s as high as 8%, CPC’s on carousel ads as low as $0.03. Achieved cost-per-view of less than a penny for video ads intended to drive views instead of clicks.