Private Sale Website Wireframes

The Project: A luxury department store known for debuting new fashion designers sought to create a limited-time, exclusive private sale experience for VIP shoppers in which they would release new collections by new and favorite brands. For this, they wanted to create an advance sign-up for invited shoppers to receive updates about when the sale would begin, a count-down experience to the start and end of the sale, and the

Loyalty Program Strategy

Spearheaded strategy for a cross-channel loyalty program aimed at millennials. The strategic approach was to embrace the overlap between generational values and historic brand positioning through in-store events, online discounts, and branded content. A selection of slides:    

User Personas – E-commerce

For Tacori fine jewelers, I created a matrix of user personas in the engagement segment to define content and shopping needs of those audiences during the browsing/purchasing experience, and also to outline cross-sell and up-sell opportunities once establishing brand loyalty.

Axure Prototype – E-Commerce Site

The Project: J Brand Jeans was redesigning their site with goals of increasing brand awareness, traffic, and conversions for men’s styles, decreasing cart abandonment, and surfacing new styles within the RTW collection to inspire cross-sell to brand loyalists who typically always bought the same style of jeans. This prototype was built from the agency’s design comps as a means of conducting in-person, led focus group testing prior to launching the