Editorial SAAS wireframes

The Project:  A casting agency was creating a new SAAS subscription model intended for use by magazines, advertising agencies, modeling agencies and photography studios to collaborate on photography and video shoots.  Art direction was produced by an agency called Maui. View the partial XD Prototype

Rock Your Gold App

The Project: For the release of Michael Kors’ fragrance collection, Gold, the brand sought to produce an MWeb app that would allow consumers to upload their personal photos and create a highly stylized video set to music combining “sticker” graphic elements, quotes from Michael Kors, and music. The finished videos could be submitted to the brand gallery. View the InVision Prototype Agency: Spring Studios Client: Michael Kors Software used: Adobe Photoshop, InVision

TomFord.com UX Updates

The Project: The Tom Ford mobile website needed a new navigation system, as well as a more straightforward method for filtering product category / listing pages. I developed wireframes for UX updates to the mobile and tablet experience of TomFord.com. Mobile navigation before and after: BEFORE AFTER   Product listing filtering before and after: BEFORE AFTER   The wireframes and process… Recommended updates to tablet navigation.     Recommended updates

Facebook/Instagram – Paid Social – Tobias Campaign

I created Facebook ads targeting global shopping audiences to promote the Tobias collection, a collaboration between artist Tobias Rehberger and MCM Worldwide which debuted at Art Basel in Hong Kong. Influencers Hailey Baldwin and Nicky Hilton participated in promoting the collection and the event. The paid Facebook/Instagram campaign included a boosted video featuring the Tobias Monogram Creator, available on the MCM Worldwide website.

YouTube TrueView Ads – MCM Worldwide

I planned and managed a small holiday YouTube TrueView In-Stream campaign for MCM Worldwide, the brand’s first video campaign on the platform. Using videos produced by Cake and the brand team which featured a remix by DJ Ghost Cop, I created companion ads and optimized our overall budget to get the maximum number of views for the top-performing video for an average spend of $0.10 per view.

Perfect Escape App

The Project:  For the release of Aerin’s Mediterranean Honeysuckle fragrance, inspired by summer and adventure, the brand sought to create an MWeb photo-sharing app through which consumers could share their favorite vacation photo memories, edited together by the app into a fun video set to music, “My Perfect Escape.” As lead UX designer, I produced a full set of wireframes and annotations to guide the UI designers and client on possible

Private Sale Website Wireframes

The Project: A luxury department store known for debuting new fashion designers sought to create a limited-time, exclusive private sale experience for VIP shoppers in which they would release new collections by new and favorite brands. For this, they wanted to create an advance sign-up for invited shoppers to receive updates about when the sale would begin, a count-down experience to the start and end of the sale, and the

Fox TV: The Exorcist, Season 1

As part of the marketing campaign for the first season of Fox TV’s “The Exorcist,” I wrote a commissioned alternate ending to my YA paranormal novel, Light as a Feather, Stiff as a Board and promoted the pilot episode on social media through my pseudonymous author account (Zoe Aarsen).    

Light as a Feather, Stiff as a Board

This paranormal YA novel has over 2.5M reads on Wattpad and is available as an audiobook from Hachette.  The entire Weeping Willow series (including Light as a Feather, Cold as Marble and Light as a Feather, Silent as the Grave) are being translated into French by Hachette Romans. The digital version of the book has inspired fan art from around the world: On Facebook, the book has over 15K fans.

Facebook Custom Audience – Paid Social

I created and managed holiday ads for Facebook based on retargeting audience lists and affinity lists to drive traffic to the brand’s luxury holiday gift guide and increase conversions. The art direction for the campaign correlated to imagery used in a holiday sponsorship with The Cut/NY Magazine. A secondary set of carousel ads featuring gift products was created to promote items under $600.