Branded Content: The Gallows

I wrote a commissioned original short story as part of the marketing campaign for  the theatrical release of The Gallows for New Line Cinema. The story was produced for my featured writing account on Wattpad (pseudonym: Zoe Aarsen).

The story generated high engagement (comments, “favoriting”) in advance of the horror film’s opening weekend.

Read more about it on the Wattpad Blog.