I’m a digital strategist, producer and creator with over ten years of overseeing digital production on luxury e-commerce, healthcare, and entertainment projects.
I am also an author, published under my pseudonym Zoe Aarsen. My YA horror series has been published by Simon Pulse, and the first book in the series, Light as a Feather,” was produced as a TV series by Awesomeness TV and Hulu.
As a hobby, I produce animated shorts.


Current obsessions:

Season 3 of Better Things. Pamela Adlon’s show is the best on TV right now.
Dynasty Typewriter. My current favorite destination in Los Angeles.
The How Did This Get Made? movie podcast, hosted by Paul Scheer, Jason Mantzoukas, and June Diane Raphael.


  • Cats
  • Discussing influencer marketing. We’re in a post-traditional advertising world now, so this is important stuff.
  • Animation of all styles and formats